Visual Victories Awards 2014 Winners
Best Use of a Prop
Retailer: Ian and Theresa Miller
Location: Prestige Outlets, Chesterfield, MO
Entry submitted by: Robin Bliss
Visual Merchandiser: Robin Bliss, Matthew Grace, Pop Concepts
Treats Unleashed grabs your attention right away with this great imaginative and unique use of a prop. Jerry Jones comments, “The winner’s use of the stove in the display window is definitely an attention grabber. Consumers must do a double take; look when walking by, as it appears that cookies have just come out of the oven and Fido is eyeing them eagerly.” This is a great example of using a prop to visually communicate a message about your products. As Tracey Hatley states, “The stove with treats being baked inside tells a story to the customer that the treats are home-made.” The prop is correctly positioned, drawing the eye back into the display allowing for customers to make the connection between the pet and the product.
Retailer: Andres Mendez
Location: Sawgrass Mills, Sunrise, FL
Center/Owner: Simon Property Group
Entry submitted by: Christine Condon
Visual Merchandiser: Helga Tapias, Melon Design Agency
3-D thigh-high leg props create a great way to easily understand what the display is selling. The clear finish allows for less distraction enabling the product to be the main focus. Clustering provides great color while showcasing the variety of styles available. Tracey Hatley points out that the props are both attractive and great vehicles to showcase the different styles of leggings. The upward-kicking “legs” also add an element of unexpected fun. The right number of props additionally means that the display does not get overwhelming.
Retailer: Molly Gaddy Walters
Location: Town Square Las Vegas, Las Vegas, NV
Center/Owner: Forest City Enterprises
Entry submitted by: Susan Holland
Visual Merchandiser: Molly Walters
Artifact utilizes this simple element to create a unique, elegant and fun way with which to showcase their ring selection. Rebecca Wiltshire says: “What a beautiful way to display jewelry! The antique look creates a feeling of rosy nostalgia.” Simplicity, soft color and ring selection of the same finishes help pull this prop together. It harmonizes visually with the overall design and feel that the Artifact’s name promotes. A great example of utilizing common elements outside of their intended use for strong visual impact.