<< Back to SpecialtyRetail.com

Visual Victories Awards 2012 Winners

1 2 3 4 5 6 7 8

Most Improved Retail Display

First Place

Engrave UR Memory
Retailer: Rozmee & Shahid Yaqoob
Location: Mall of America, Bloomington, MN
Center/Owner: Triple Five
Entry submitted by: Lisa Taylor, Specialty Leasing Manager
Visual Merchandiser: Cathy Beaudette

The transformation of the Engrave UR Memory RMU is phenomenal! Transferring a merchant from an old cart to a new cart gives the leasing agent and the visual merchandiser a chance to improve the visual presentation. The new RMU has additional caselines to help organize the small merchandise into a shoppable professional presentation. Careful placement of color also helps. A presentation board at eye level on the RMU bed focuses the popular merchandise front and center. The neutral finishes of the new RMU allow the merchandise to shine.

After

After

Before

Before

Before

Before

After

After


Second Place

Sweet Tooth
Retailer: Angela Moncada
Location: Scarborough Town Centre, Scarborough, Ontario, Canada
Center/Owner: Oxford Properties
Entry submitted by: Jocelyn McCloskey, Specialty Leasing Manager
Visual Merchandiser: Angela Moncada & Ralph Spencer

At times, temp stores lose the focus of who they are and what they are selling. Extraneous merchandise creeps into the store, and all of a sudden the store looks cluttered. By examining what sells and where the prime real estate is in the store, unwanted merchandise is eliminated here allowing customers more room to navigate the store. The use of like fixtures at the front of the store empowers the “greeter concept” and allows the tenant to merchandise a multipoint presentation. Fun props help focus the attention on the greeters.

Before

Before

After

After


Third Place

Metro PCS
Retailer: Joe Mamare
Location: The Mall at Wellington Green, Wellington, FL
Center/Owner: The Taubman Company
Entry submitted by: Maryann Hessee, Specialty Leasing Agent
Visual Merchandiser: Robin Bliss and Matthew Grace—Studio G Designs

The creative use of props and color on the renovated kiosk is astounding. The building elements and branded color make a ho-hum presentation into an exciting one. The overall appearance of the RMU is more sophisticated. Sarah Becker points out that the color scheme is much better than before and that the products are more organized, a task especially difficult to achieve with cellphone products.

1 2 3 4 5 6 7 8


© 2000-2014 International Council of Shopping Centers • 1221 Avenue of the Americas, 41st Floor • New York, NY 10020