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Visual Victories Awards 2012 Winners

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Best Store Signage

First Place

Signage-1-Flurries-aRetailer: Flurries Sheepskin Inc.
Location: Hillcrest Mall, Ontario, Canada
Center/Owner: Oxford Properties
Entry submitted by: Josie Elfassy, Marketing Coordinator, Flurries Sheepskin
Visual Merchandiser: Claudine Burstin

This sign shows a creative contrast between rusted steel and weathered wood. The primitive materials of the sign and the modern script typeface make the sign attention-grabbing. At the same time, the sign is cohesive with the pre-existing storefront façade of red brick. The materials used for the sign are carried through to the interior of the store. Heather Campbell liked the reclaimed wood backing and the font used.

Second Place

The Dog House
Retailer: Jillian Plaster
Location: Town Square Las Vegas, Las Vegas, NV
Center/Owner: Forest City Enterprises
Entry submitted by: Susan Holland, Specialty Leasing Manager
Visual Merchandiser: N/A

This sign demonstrates the imaginative use of a simple typeface and an outline of a house to create a logo/sign. The “scratchy” outline of the house contrasts with the simple typeface. The “twist” of adding in color to the House outline, reinforces the store name.

Third Place

signage-3-GorillaGamesGorilla Games
Retailer: Chris Kelly
Location: The Mall at Wellington Green, Wellington, FL
Center/Owner: The Taubman Company
Entry submitted by: Mary Ann Hessee, Specialty Leasing Agent
Visual Merchandiser: N/A

This sign is as imposing as the word gorilla—big and in your face. The electronic game customer will be attracted to this effective sign. A combination of the 3-D gorilla face and the curved nature of the sign add excitement to the storefront. Lori Lesko says that even if customers don’t read the sign you know the name of the store thanks to the large gorilla staring at you. The branding message is carried into the store with the gorilla logo and recurring use of colors.

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