<< Back to SpecialtyRetail.com

Visual Victories Awards 2012 Winners

1 2 3 4 5 6 7 8

Best Promotional Cart

First Place

LA Fitness
Retailer: Will Klocke
Location: Kenwood Town Center, Cincinnati, OH
Center/Owner: General Growth Properties
Entry submitted by: Kelly Koeller, Specialty Leasing Representative
Visual Merchandiser: Jane Schall

This promotional RMU is used for vendor identification, collateral and facility location. Highlighting the yellow in the logo gives the RMU a vibrant color combination and draws customers in. The gym bag emphasizes the message with a readily identifiable prop while the yellow logo towel functions both as brand messenger and visual aid to tie colors together. The large logo and information signs on the sides of the RMU easily relay needed information. The placement of the location sign on the bed of the RMU brings the visuals neatly together.
promo-1-LAFitness

Second Place

promo-2-FarmersMarketFarmers’ Market
Retailer: Daniel Schmidt
Location: Kenwood Town Center, Cincinnati, OH
Center/Owner: General Growth Properties
Entry submitted by: Kelly Koeller, Specialty Leasing Representative
Visual Merchandiser: Jane Schall

A creative use of props and product simulates an outdoor farmers’ market. Product and imaginative or real props give the promotional RMU a fun, light-hearted air. Colors green and orange emphasize the “natural” message of the farmers’ market being promoted. The floating sign and collateral help to promote the mall’s “out-of-the-box” retailer.

Third Place

promo-3-AlhambraDinnerTheatreAlhambra Theatre & Dining
Retailer: Mark Berman
Location: St Johns Town Center, Jacksonville, FL
Center/Owner: Simon Property Group
Entry submitted by: Diana Kestle
Visual Merchandiser: MediaShare Consulting Group

The use of well-known theater elements, including the drapes, promotes the delightful theme of the Alhambra Theatre & Dining immediately. The wraparound graphics on the base of the cart are easy to see and read. They promote the theater schedule and relay contact information. The flatscreen gives the RMU a modern touch and holiday elements suggest that tickets might make good holiday gifts.

1 2 3 4 5 6 7 8


© 2000-2014 International Council of Shopping Centers • 1221 Avenue of the Americas, 41st Floor • New York, NY 10020