Visual Victories Awards 2007 Winners
Best Use of a Prop
Retailer’s kiosk: Knight TopLine Services, Inc.
Retailer: Greg Carpenter
Mall: Hanes Mall (Winston-Salem, NC)
Mall developer: CBL & Associates Properties
Entry submitted by: Jerry Jones
Visual merchandiser: Belinda Robbins
Created from heating and air conditioning ductwork, this is by far the most creative and eye-catching prop we’ve ever seen for an energy company (and most other companies!). The sprawling prop not only captures the eye (and from a great distance, to boot), but also reinforces the Knight TopLine Services name, creating a mental image that can be easily recalled after a customer has left the mall. Even passersby with no interest in the company’s services will be compelled to tap their friends on the shoulder and say, “Hey! Look at that!”—every marketer’s #1 goal.
Retailer’s store: Kid Concoctions Place
Retailer: John and Danita Thomas
Mall: Westfield SouthPark (Strongsville, OH)
Mall developer: Westfield
Entry submitted by: Michelle Sapara
Scary and fun at the same time, this prop bursts through the wall to grab the shopper’s attention and doesn’t let go! Kids and parents alike are sure to delight in the prop’s realistic detailing, which effectively conveys the store’s purpose: educational fun at its best.
Retailer’s kiosk: The Red Door Mercantile and Furniture
Retailer: Abigail and Russ Fowles
Mall: Mesa Mall (Grand Junction, CO)
Mall developer: Macerich
Entry submitted by: Kris McChesney
Old-fashioned charm is part and parcel of this half-truck/half-kiosk setup from The Red Door Mercantile and Furniture. In an instant the truck prop, festooned with wreath and Season’s Greetings sign, conveys the retailer’s theme: holiday ornaments and accessories that recall the simplicity and happiness of holidays past.