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March 13th, 2012App Uses Wi-Fi to Plot the Way For Mall Patrons

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by Hiawatha Bray

Boston, MA – Finding your way around an indoor mall such as the Prudential Center is now a lot easier for shoppers with smartphones, thanks to a new software app that brings GPS-style turn-by-turn navigation inside buildings.

“It provides a personal guide – if you will, an umbilical cord to the venue,’’ said Philip Stanger, chief executive and founder of Wifarer Inc., the San Jose, Calif., company that created the app.

Wifarer technology has already been installed in a number of venues in the United States, including Chicago’s John Marshall Law School and San Francisco International Airport. The Shops at Prudential Center is the first shopping mall to install the service.

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