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November 16th, Tests Two Pop-Up Stores in California

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by Shan Li

Discount giant Wal-Mart Stores Inc. is going mini for the holiday season.

The world’s biggest retailer has opened two temporary shops in Southern California aimed at steering shoppers to its website.

Known as pop-up stores, the locations will display a curated assortment of toys and electronics. Shoppers can browse the items, then order them directly from Wal-Mart’s website on laptops and tablet computers provided on tables at each store.

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