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April 13th, 2014Catering to Mall-Goers

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by Olivia Just

Stamford, CT – Sheneque Alexander, a store manager at Uniqlo in the Trumbull Mall, is obsessed with finding out who her customer is. A Fashion Institute of Technology graduate who has had stints at The Gap and Victoria’s Secret, she makes a mental note of the shoppers that come into the casual clothing store. Sometimes she surveys them, asking where they are from and who they are buying for. There are the usual suspects, 20 and 30-somethings who have shopped at the New York stores. Others are middle-aged parents, who have been tasked to buy a specific piece of clothing for their children. The most surprising demographic?

“We get seniors,” she said, standing amid racks of clothing that included skinny jeans and printed T-shirts with cartoon characters, albeit classic ones.

During last November’s opening weekend, the line stretched across the 10,000- square-foot store. Devotees of the brand, which has yet to expand further into the Northeast, made the two-and-a-half hour drive from Boston. Others came from neighboring places like Stamford and Westport.

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