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December 23rd, 2012Retailers Pump up the Volume to Help Drive up Sales

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by Chris Richards
Independent.co.uk

Like a surprise party or a mortar attack, a night of Christmas shopping begins with noise.

On Wednesday night outside Bloomingdale’s, it’s supplied by the Salvation Army sentinel who uses one hand to ash his Newport and the other to ring his bell.

JinglejinglejinglejinglejinglejingleDoIhaveanythingsmallerthanatwenty?jinglejinglejinglejinglejinglejinglejingleNeedtosaveafewbucksforAuntieAnne’sjinglejinglejinglejinglejinglejinglejingle . . .

The sound registers at 83 decibels. But Christmas gets even louder inside Tysons Corner Center’s decked halls in McLean, Va., which makes it hard to think clearly, which makes it hard to shop sensibly, which is exactly the point.

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