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June 17th, 2013Microsoft Makes its Mark in Novi

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by Cal Stone

Novi, MI – The new Microsoft speciality store is up and running in Novi’s Twelve Oaks Mall, and it’s the first one in Michigan.

A brick-and-mortar outlet may seem to go against the ‘online only’ school of thought, especially for a company that specializes in software. But according to Jonathan Adashek, general manager, Communications Strategy, Microsoft, their customers say they value physical stores for connecting them to products.

“Our knowledgeable associates make the customer experience as entertaining, educational and easy as possible,” said Adashek. “This is also a way for Microsoft to build relationships with customers one at a time by providing personalized information and service to suit their individual needs.

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