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Retail News > The National Retail Federation

September 2nd, 2013Danbury’s Mall Power

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by Bill Fallon

Danbury, CT – Danbury Fair’s four national brands anchor a shopper’s wish list of 180 stores and vending kiosks in a 1986 retail equation of drive-park-shop that defies the web juggernaut. The mall maintains a 90-percent-plus storefront occupancy rate across 1.3-million square feet, with another two major leases inked for 2014.

On a recent back-to-school shopping day, the crowds poured in like a practice Black Friday, quickly filling parking lots with the ethos “the early bird gets the spot close to the entrance.”

“It’s great,” said one shopper corralling a scrimmage of eager young consumers through the 13-vendor food court. “We get all our shopping done and we only have to park once.”

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