October 24th, 2013Halloween Pop-Up Stores a Growing Business
There are some sure signs of autumn: the leaves change colors, the morning temperatures drop, and Halloween costume stores pop up in a mall near you.
Those Halloween stores are actually called “pop-ups’’, a growing retail trend in the United States, as mall owners try to fill empty space temporarily and retailers take advantage of seasonal sales opportunities.
Spirit and Halloween City are the two most well-known Halloween pop-up brands nationally, and their popularity has grown to about 1,706 in the country this year, according to IBISWorld. That is a 30 percent growth in the market since 2009.Continue Reading »