Many small businesses have recently learned about the world of Web apps (applications) and are beginning to incorporate apps into their marketing efforts. However, what you may not know is that building a great app takes some know-how. Thousands of small businesses have built apps on our platform – these apps have been effective in engaging customers and creating new revenue streams.
Below is the list of 10 factors that have made the difference between apps that engage customers and those that don’t:
1. Usability — Put your “customer hat” on. Build an app that your customers will actually want or find useful. It can be anything, depending on your product or service. Tripit helps people manage their travel plans with their app. The easy-to-use Facebook app lets users update status and add photos directly in the browser window without going to the site. E-Junkie makes e-commerce easy by providing a “buy now” button, shopping carts and more. Just make sure that it’s useful… that is what will keep customers coming back to your app.
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