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Retail News > River City Marketplace

North Jacksonville, FL - When Applebee’s opened a Jacksonville restaurant on Busch Drive in the mid-1990s, it was a big deal on the Northside.

Residents there finally had some brand-name dining to go along with the lone department store retailer, JCPenney.

Ah, how times have changed. And are continuing to change.

Six years after River City Marketplace opened, North Jacksonville’s commercial hub has continued to thrive as construction begins across Duval Road on what the property owners say is really an extension to the outdoor mall.

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