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March 8th, 2013One Direction Pop-up Store Coming to the Mall of America

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by Jackie Crosby
StarTribune.com

Bloomington, MN – Catch your breath. The boy-band phenomenon One Direction is coming to the Mall of America for six weeks.

But the fab five won’t be there in the flesh. A pop-up store offering all manner of swag branded with the likenesses of the British singers opens on March 16, selling posters, calendars, T-shirts and a chance to win prizes — including coveted tickets to their summer tour.

It’s part of the latest push to build the buzz and bottom lines of the English-Irish pop stars, whose meteoric rise has become a $50 million business enterprise.

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