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April 26th, 2012New Fashion Technology Coming to Paradise Valley Mall

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by Lynn Ducey
BizJournals.com

Phoenix, AZ - Paradise Valley Mall soon will be sporting the latest fashion technology.

The Me-Ality Size-Matching Station will launch May 2 to help men and women find brands of clothing that will fit their individual body shape and size.

Once a person enters the studio booth, radio waves are bounced off a set of more than 200,000 points on the body. There is no need to remove clothing for the measurements. The unit processes the information and creates a customized printout of sizes and clothing brands that will fit that person’s shape and size.

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