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September 24th, 2012Not Deja Vu: Hot Holiday List Filled With Retro Brands

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by Christina Cheddar Berk
CNBC.com

If you were checking out the latest hot holiday toy lists and are filled with a slight sense of deja vu, you are probably not alone.

Several major toy retailers — Toys ‘R Us,Wal-Mart Stores [WMT  74.26    -0.48  (-0.64%)   ]Sears Holdings’ [SHLD  55.25    -1.59  (-2.8%)  Kmart — have weighed in with their picks for this year’s hottest toys. Topping those lists are retro brands like Furby, Lego, Barbie, and new editions of brands that were popular last year.

You’ll also notice another thing: the toys are a little pricier this year. That could be a good thing for the toy industry, which has been suffering from declining sales. U.S. toy sales fell 2 percent from 2010 to 2011, according to market researcher NPD Group. And trends are even worse in the year-to-date period ended August 2012, when sales have slipped 7 percent from the same period a year ago.

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