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June 24th, 2014The Rebirth of the American Shopping Mall

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by Bernice Napach

Rumors of the death of the American mall may be greatly exaggerated. Although some have closed and others have experienced frequent vacancies, malls are reinventing themselves to keep up with the changing times.

“Malls are not just going to be fashion-focused,” says Ellen Dunham-Jones, a professor of architecture at Georgia Tech. “They’re becoming a lot more like the old main streets with a great variety of activities.”

Jones has compiled a database of just over 200 “dead malls” that are being retrofitted and updated, and she finds most fit into three primary categories for re-invention.

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