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April 6th, 2013Baked by Melissa ‘Comes Home’ to Garden State Plaza

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by Susan Leigh Sherrill

Paramus, NJ – When Melissa Ben-Ishay opens the 10th location of her popular cupcake shop, Baked by Melissa, at Garden State Plaza in Paramus today, it will be a homecoming of sorts.

“My mom would drop me and a friend off here … and her mom would pick us up,” said Ben-Ishay, who grew up in Hillsdale, where her parents still live. “It was the first time I got to go somewhere without my parents, they would give me that independence. I have a lot of great memories in this mall and it’s crazy that I’m opening a store here. I got emotional when I stood in the store for the first time.”

Baked by Melissa at Garden State Plaza is actually a kiosk, on the second level near the entrance to Macy’s. “It’s a 360 store … so customers can walk up to it from any side,” Ben-Ishay said.

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