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Retail News > Family First Apparel

December 23rd, 2012Love of Family Inspiration Behind Business

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by Brian Boyd
Telegram.com

Lunenburg, MA - Inspired by their love for their children, Danielle and Joshua Melvin of Lunenburg took a leap of faith and started a business, Family First Apparel, selling T-shirts that promote the importance of family.

The husband-and-wife team began by selling shirts online this fall, and they opened their first store recently at the Natick Mall.

As the parents of three daughters — ages 6, 4, and 2 — the Melvins wanted to spread a family-friendly message, and they are doing so by marketing shirts with expressions such as “So proud to be Mom” and “My hero. My dad.”

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