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Retail News > facial recognition

Portland, OR — The next time you’re at the mall, your face could be the target of high technology that notes your gender, your age and what you might be interested in buying.

If you’re a retailer, it’s about really knowing your audience, the motivation behind what’s called Audience Impression Metrics, or AIM

The facial recognition technology using an optic sensor, was developed at Intel. They’ve been working with companies and advertisers to literally focus on, and target customers.
AIM is being used at some malls in New York, San Francisco and Chicago. It’s also now being tested at the Rose Garden and one area mall could be using it by summer.

At a mall, the software can tell how long a person is looking at a digital kiosk. It can tell if the person is a man or women, and their approximate age.

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