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A new program to connect Pleasanton shoppers with local businesses has been launched at ShopPleasanton.com. The new website — a directory of nearly all businesses in Pleasanton — features profiles of companies, special offers and coupons, restaurant menus, photos, maps, event announcements and more.

The program is a collaboration of the Pleasanton Weekly, the Pleasanton Chamber of Commerce, Pleasanton Downtown Association and the city of Pleasanton. Its aim is to raise awareness of the products and services offered by local merchants and their importance to the vitality of the community.

More than 1,000 Pleasanton businesses have already created their ShopPleasanton profiles or posted information in preparation of the launch of the site.

“We are excited to launch what will be the most comprehensive and interactive local business directory available anywhere,” said Gina Channell-Allen, publisher of the Pleasanton Weekly.

“While there are many other attempts at business directories out there, none offer either residents or business owners the breadth of features of ShopPleasanton.com,” Channell-Allen said. “And none are supported by the marketing reach of the local newspaper and the dominant community website.”

With ShopPleasanton.com, any business physically located in Pleasanton can create a free profile, including photos, product offerings, coupons, links to its website, gift certificates and much more. Businesses can promote their special events, create additional web pages and sell merchandise online. Restaurants can upload their menus. A verification process helps to ensure the greatest possible accuracy of the content.

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