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Retail News > Chinese shoppers

Vacaville, CA – They came empty-handed, but they left clutching loaded shopping bags.

Throngs of Chinese tourists swarmed Vacaville Premium Outlets on recent weekends, scooping up luxury handbags, designer sunglasses and American jeans. With prices that are often 50 percent cheaper than goods at home, the Chinese aren’t shy about opening their wallets.

“Chinese visitors are the darlings of the industry,” said Maura Eggan, vice president of marketing for Premium Outlets, which is owned by Simon Property Group of Indianapolis.

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