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Retail News > Burlington Mall

Burlington, MA – Keurig, the brand of single-serve coffee brewing systems, plans to open a store at Burlington Mall in November, the brand’s first retail venture, Keurig’s parent company said Tuesday.

Keurig’s parent is Green Mountain Coffee Roasters Inc. Although based in Vermont, the company has major research and development centers located a short distance from Burlington Mall.

One take-away from the company’s press release is that Keurig envisions that the store will be a showcase for its brand and a sort of listening post for gathering customer feedback — Green Mountain refers to the store as a potential “learning lab” where shoppers can experience a brand immersion.

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