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Retail News > Bloomsbury

August 23rd, 2011Carbon

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London, GB – The Brief

Carbon was approached to design Bloomsbury’s, the first international franchise for Bea’s of Bloomsbury, a London based fresh food cafe. The offer was to be a cupcake kiosk in a mall that also had a fully functioning production baking kitchen that was on full display.

With a logo, a basic material palette and the general site identified, Carbon was asked to translate and elevate the UK brand into a Luxury Cupcake offer that translated the Victorian Charm and Sophistication into a modern and sleek international brand that was scalable and affordable and
instantly recognizable in the crowded UAE cupcake market.

Sited within Al Wahda Mall in Abu Dhabi, the site location was within a triple height mall atrium with shops and kiosks on all sides. The site conditions had restrictions on circulation space, unobstructed views from existing shops, maximum heights, safety and security (day and night), and limited construction hours (non mall operation hours).

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