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October 22nd, 2012H&M Opening in Miami Beach on Nov. 8

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by Elaine Walker

Miami, FL - Now that South Florida’s H&M fans have had the appetizer, it’s time for the main course.

H&M’s Miami Beach store in the renovated historic Lincoln Theatre on Lincoln Road will open its doors to the public at noon on Thursday, Nov. 8. That opening will be closely followed by the arrival of another store at the Aventura Mall before the end of the year.

The Swedish retailer, whose full name is Hennes & Mauritz, opened a temporary store in Miami Beach from June through the end of September, in order to whet the appetite of Miami’s fashionistas who have been clamoring for the affordable, fashion-forward brand. Even on a rainy day with a tiny store, that opening drew lines of about 200 people to South Beach.

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