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December 9th, 2012To Attract Shoppers, Retailers Add Entertainment

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by Joyce Smith
HeraldExtra.com

Just putting a price on a product and sticking it on a shelf is so old school.

And with consumers buying more each year online, brick-and-mortar retailers are working harder to add entertainment to their mix — from American Girl’s scavenger hunts to the Art of Shaving’s product demonstrations.

These experiences are something consumers can’t get from online shopping, so they drive traffic to the stores and keep customers there longer. They also build brand loyalty.

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