Learn the importance of good visual merchandising and understand how to direct the design of an RMU or kiosk to optimize sales and profits.
Presenter Sharon Loeff
Ms. Sharon Loeff is President of Shopworks, Inc., an industrial design retail consultancy that she founded in 1992. Ms. Loeff has been involved in every aspect of shopping center management, leasing, retailing, merchandising and design. Her shopping center career began in 1979 when Ms. Loeff operated a pushcart at Faneuil Hall Marketplace in Boston, Massachusetts. During her tenure in the industry has owned and operated her own retail businesses, created and managed specialty leasing programs for shopping center developers, created industry manuals and merchandised thousands of retailers. Ms. Loeff works internationally and has designed and sold over one hundred million dollars in fixtures and common area structures for shopping malls airports, hotels and Casinos. Shopworks, Inc. has worked with many notable clients, including Pokémon, DDR, Avon Products, Tupperware, Simon Property Group, Sky Harbor International Airport and Disney. Ms. Loeff is on Specialty Retail Report’s Advisory Board and is a contributing writer for the magazine.