The Mall As An Advertising Medium

Learn why certain brands want to be associated with your center; what type of brand exposure they are seeking; how the consumer experiences the brand; how to deliver value to the sponsors and how to measure results.

Melissa MusicoPresenter Melissa Musico

Melissa Musico currently does sponsorship, advertising, and retail marketing project work for developers and national advertising agencies. She specializes in driving revenue through outdoor advertising, special event sponsorship, mobile marketing, and retail marketing initiatives. Significant clients include MasterCard Worldwide, Toyota, and Coca-Cola. She is formally the Director of Strategic Partnerships at Developers Diversified Realty, where she oversaw the sponsorship and advertising lines of business for over 600 shopping centers and malls in the US and Puerto Rico. She has previously worked at two professional sports teams as well as a University in her hometown of Pittsburgh, Pennsylvania.
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