Innovative Marketing Strategies to Attract New Tenants

In today’s complex world of old and new technology, it takes a multi-pronged marketing approach to attract fresh tenants. Learn about the latest technologies as well as proven ways to market your specialty leasing program to prospective retailers and entrepreneurs. Beyond utilizing signage on vacant RMU’s, you’ll learn how to harness the power of the Web to attract a new audience. Make use of Google, Craigslist, Twitter and other social media tools to prospect and ultimately close more deals. This is a seminar you won’t want to miss.

Janna LawsonPresenter Janna Lawson

Janna Lawson is the Manager of Specialty Leasing & Partnerships for Ivanhoe Cambridge’s Metropolis at Metrotown in Burnaby, BC, which is Canada’s second largest shopping centre, with over 1.7 million square feet and 450 stores. She started with Ivanhoe Cambridge as Oakridge Centre’s Marketing Assistant and soon moved into Specialty Leasing at Metropolis at Metrotown. Janna holds a Diploma in Commercial Real Estate from the British Columbia Institute of Technology and is currently pursing her Bachelor of Business Administration degree.
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