Selling to Prospective Retailers

There are new technologies for marketing your program and there are internal marketing opportunities too. Learn the difference between websites, social media, Google, Craigslist, Twitter, and in-house promotional displays.

Mary Sullivan HarperPresenter Mary Sullivan Harper

Mary Sullivan Harper is senior vice president of leasing for AmericasMart Atlanta, the nation’s leading gift, home furnishings and rug marketplace and the largest trade/tradeshow complex of its kind in the world. Mary has been with AmericasMart for since 1997 as vice president of leasing in the gift franchise where she was responsible for sales, leasing and management of AmericasMart Building Two. In March of 2009, she assumed additional responsibility for the leasing of the tabletop category on two floors and oversaw the category’s repositioning and restaging as the “Living and Entertaining Center”. She is responsible for sales and leasing of one million square feet; generating and developing new prospect leads which she generates through traveling and prospecting. She is also responsible for directing the marketing, special events and category appropriate seminars in conjunction with the marketing team. She manages an extensive on-line prospect database for utilization in leasing space. Prior to AmericasMart, Mary was the specialty leasing manager at Perimeter and South DeKalb Malls in Atlanta from 1989 to 1997. She managed one of the most well merchandised and productive specialty retail programs within The Rouse Company portfolio.
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