Pop-Up Pioneer Names new CEO

by Mike Troy

Hickory Farms is looking for new ways to grow following the operator of the company acquisition last fall by a private equity firm and the recent appointment of a CEO who spent time at RedBox and Crate & Barrel.

Hickory Farms operated 650 temporary mall stores this past holiday season and on March 21 named Diane Pearse president and CEO. She spent the past 10 months as COO and executive VP of finance at popcorn-maker Garrett Brands and prior to that she served as senior VP of operations and merchandising for Redbox. She also served as CFO of Crate & Barrel from 2001 to 2010.

“I am excited about the great future we have ahead of us as we grow this great brand and build on its tremendous foundation,” Pearse said of Hickory Farms.

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