Simon Malls CMO: The Shopping Mall Won’t Dieby Hilary Milnes
Many urban dwellers consider the shopping mall a relic of suburban dystopia, destined to be left behind by changing tastes and increased e-commerce.
Unsurprisingly, Simon Malls CMO Mikael Thygesen does not agree. For proof, he points to Simon Property Group’s quarterly earnings, which showed a year-over-year revenue boost of 6.9 percent to top $1.3 billion. With the rise of digital-first retailers, Simon Malls sees an opportunity. It has a five-person group to focus on bringing online retailers to malls in the form of showrooms, pop-up shops and full-retail stores.
“This is an interesting, new concept for us,” said Thygesen. “These online retailers don’t see brick and mortar as competition but as an ingredient in their growth strategy.”
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