Simon Malls CMO: The Shopping Mall Won’t Die

by Hilary Milnes

Many urban dwellers consider the shopping mall a relic of suburban dystopia, destined to be left behind by changing tastes and increased e-commerce.

Unsurprisingly, Simon Malls CMO Mikael Thygesen does not agree. For proof, he points to Simon Property Group’s quarterly earnings, which showed a year-over-year revenue boost of 6.9 percent to top $1.3 billion. With the rise of digital-first retailers, Simon Malls sees an opportunity. It has a five-person group to focus on bringing online retailers to malls in the form of showrooms, pop-up shops and full-retail stores.

“This is an interesting, new concept for us,” said Thygesen. “These online retailers don’t see brick and mortar as competition but as an ingredient in their growth strategy.”

Read complete article >

Publications of ICSC

1221 Avenue of the Americas, 41st Floor
New York, NY 10020
Phone: 781.709.2420
Fax: 781.829.1042

© 2000-2016 International Council of Shopping Centers

winter2016 DRIVE business.
Find UNIQUE concepts.
DISCOVER hot products.

For only $24.95 you can have the industry's #1 resource.

Subscribe today and save!