Pearls the Focus at Pop-up Boutique Opening Downtownby Shawna McManus
Cheboygan, MI – A boutique offering unique pearl jewelry and accessories will open its doors in downtown Cheboygan next week. Marcella Costin is opening the “pop-up” shop, “Simply Marcella,” in the space formerly occupied by a photography business, Studio 410, next to the Kingston Theater. Pop-up retail or flash retailing involves opening short-term sales spaces and is becoming a popular trend in Canada, the United States, the United Kingdom and Australia. Costin said she noticed the vacant space throughout the summer while she and her husband, John, were in the area boating, and wondered if she could lease the space for 10 weeks to see if the store would be well-received in the community. She was able to secure a short-term lease, as well as a local person to run the shop.
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