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Spring 2014 17th Annual Visual Victories Awards 2014

Best Store Design

First Place

Funk3-1st

Funk ’n’ Frost
Retailer: Sandy Scott
Location: Guildford Town Centre
Center/Owner: Ivanhoé Cambridge
Entry submitted by: Elly Holmes
Visual Merchandiser: Patty Miles, Miles Display

Funk ’n’ Frost creates an atmosphere of chic fun. The black and white stripes accentuate the walls and create a sophisticated look while marginalizing the white/dead space that would be otherwise created if left alone. The black chandeliers help draw the eye down and contribute to balance and the chic look. The unique fixtures and common color finishes add to the overall charm and professional appeal. Window displays are tremendously done, adding to the upscale image carried through the entire store. Simple mirroring design allows for uniformity and balance.

Funk2-1st

Second Place

Pepper-2nd-copyPepper Palace
Retailer: Daniel Ehlert, Craig Mgaval
Location: Mall of America, Bloomington, MN
Center/Owner: Mall of America
Entry submitted by: Lisa Taylor
Visual Merchandiser: Brett Beaudette, Mall of America

Pepper2-2ndFlooring that looks like distressed wood and wall merchandising units create a Jamaican pepper hut atmosphere at Pepper Palace. The look and feel of distressed wood is cleverly achieved by the installation of varied colors of wood plank floor laminate. The large peppers on the walls and ceiling add fun and color while helping to define the space. Lori Stuart says: “If I liked hot sauce, this is where I would get it. From the hanging peppers to the burned wood, this place screams HOT!” Custom-made sampling stations and use of graphics carry the theme throughout the space. The use of green, borrowed from the logo, on the storefront draws the eye by providing great contrast.

Third Place

Pari-3rdPari Beauty
Retailer: Jennifer Vaidya
Location: Scarborough Town Centre, Scarborough, Ontario, Canada
Center/Owner: Oxford Properties
Entry submitted by: Jocelyn McCloskey
Visual Merchandiser: Jennifer Vaidya

Pari3-3rd
The use of solid black on the storefront is repeated on the interior back wall. This efficiently draws your eye into the store. The clean and well-balanced store design creates a sophisticated look that you come to expect from a permanent location. As Karen Maben says, “Shouts Perm store! Classy, elegant, clean, nice sign, nice storefront, lighting fixtures are very upscale.” Window displays are very well done with simplicity in mind, which creates a quality look and feel to the product. The addition of pendant lighting is a nice touch that creates a focal point while helping to bring the ceiling down visually. Simple artistic graphics are very well positioned and scaled to fill the needs of the space. They effectively provide visual relief.


Brett Beaudette

Brett Beaudette serves as Lead Retail Designer and Design Manager for Mall of America, in addition to owning his own design consulting business, Ideal Productions & Design. Beaudette specializes in creating unique and successful inline, kiosk and RMU designs and merchandising strategies. He has been featured on HGTV and Travel Channel specials for his mall holiday décor and store design sets, and can be reached at brett@idealpd.net.

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