Winter 2014 Just Chillin’
New England’s first ice bar gets warm reception at Boston’s Faneuil Hall Marketplace.
At a time when visiting the shopping center has become an entertainment experience, Frost Ice Bar seeks to fit the mold perfectly. The first of its kind “ice bar” in New England opened its chilly doors in August 2013 in Boston’s Faneuil Hall Marketplace.
Cindy Brown, CEO for Frost, says the concept was inspired by an ice bar in Sweden. Brown is a veteran in creating successful tourist experiences in Boston as part-owner of Boston Duck Tours, a popular water-and-land tour of Boston in retired World War II amphibious landing vehicles.
The bar—including the walls and furniture—is completely carved out of ice. Even the drink glasses are made of ice. The temperature is maintained at a constant 21 degrees Fahrenheit and the bar is lit in different colors with music pumped in. Guests are given a parka and gloves to keep warm. “You can get a great drink at almost any bar or restaurant but we wanted to offer a multi-sensory experience,” Brown says, “It’s truly a memorable, unique experience that most have never tried and once you enter you feel the cold, hear the music, touch the ice and taste the cocktails.”
Advance reservations for 45-minute blocks of time are required. Brown says that 45 minutes is just about the right amount of time needed. Most don’t stay even that long, she points out. Admission for adults is $18.99 per person with discounts available for groups, students, seniors, military, and children. The admission price does not include the cost of drinks. No one under 21 years of age is allowed in the bar after 5 p.m. Brown hopes to attract groups like bachelor or bachelorette parties, corporate outings, and birthday parties; the bar is available to rent for private parties.
Frost’s choice of location in Faneuil Hall makes it a destination targeted at tourists, travelers and Boston locals alike—the expanded marketplace is on Boston’s famous Freedom Trail and attracts more than 18 million visitors annually according to its website.
This tourist draw is what attracted Brown to Faneuil Hall. The location is also close to the financial district and Brown hopes that Frost will become a favorite with corporate groups and business travelers.
So, what does the utility bill look like? Brown says, “from what we’ve found so far, our bar uses less energy than the offices that were here before us. We had a LEED certified architect working for us and he did all he could to keep us efficient.” According to Frost’s sustainability statement, it is equipped with a high-efficiency HVAC system to maintain its indoor temperature as efficiently as possible.
Speaking of sustainability, Frost is constructed with locally sourced goods, renewable woods, and recycled supplies whenever available. The establishment also makes use of natural light where possible and is outfitted with low-wattage LED lighting throughout.
Whether this new retail concept will succeed remains to be seen but in the meantime Frost Ice Bar customers will likely enjoy the novelty of chillin’ in New England’s first, and only ice bar.
For more information, please visit www.frosticebar.com.
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