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London, UK – Fendi is honoring its new Roman headquarters with an Italian-themed London pop-up store this August.

The luxury fashion house is setting up shop in the UK capital’s upmarket department store Harrod’s, Women’s Wear Daily (WWD) reports. 

The brand will be giving shoppers the chance to design a 3Baguette bag, with Silvia Venturini Fendi herself judging the entries, and the winner receiving a unique bag designed by Venturini Fendi for Harrods.

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