October 23rd, 2014Pop-up Stores Keep Popping Up; They’re Not Just for Halloween
Seem like there’s a Halloween pop-up store — open in September, closed by early November — in every strip center in your town? You’re probably wrong. But not by as much as you’d think.
Halloween pop-up stores have become big business. Business research firm IBISWorld reported that operators opened 1,706 Halloween pop-up stores across the United States last year. That’s an increase of 30 percent from four years earlier. Spirit Halloween, one of the biggest operators of these shops, is running more than 1,100 locations in the United States and Canada this year.
But here’s the most surprising part: Pop-ups aren’t just for Halloween, or for Christmas. Many retailers open these temporary retail locations to promote new products or services.
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