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by Lance Whitney

San Francisco, CA – Amazon is setting up a retail store in a San Francisco mall for the holidays.

The company has confirmed a report from GeekWire on Monday, which said that Amazon will open a “pop-up” store in San Francisco as well as one in Sacramento. The news is the first acknowledgement that Amazon is expanding beyond its online roots. An October 9 story from the Wall Street Journal said that Amazon will open a physical store in New York City, but the retail giant has yet to confirm that bit of information.

The stores will be set up as kiosks in shopping malls where customers should be able to check out such products as the Kindle e-reader, the Fire phone and tablets, and the Fire TV. The San Francisco kiosk will set up shop at the Westfield San Francisco Centre, a mall located in downtown San Francisco on Market and Fifth streets, not far from where many tech companies have offices. The kiosk is scheduled to open for business on Wednesday, October 22, according to GeekWire, which said that Amazon confirmed the location and the date.

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