Select Mills® properties across the country, recognized as the largest outlet and value retail shopping destinations in their respective markets, will further enhance retail offerings, welcoming newly branded bebe locations beginning May 23. This exciting update comes on the heels of the recent announcement of the EXPRESS Factory Outlet rebranding effort and openings at select Mills properties.
To meet consumer demand and give a fresh appeal to the shopping experience, bebe, formerly known as 2b bebe, plans to open six rebranded outlet stores at The Mills properties. Shoppers will enjoy the new bebe concept at Arizona Mills (Phoenix), Franklin Mills (Philadelphia), Great Mall (San Francisco), Ontario Mills (Los Angeles), Potomac Mills (Washington, DC) and Sawgrass Mills (Ft. Lauderdale/Miami).
“We continue to seek opportunities to offer our shoppers more to explore at The Mills, so the newly branded bebe locations will be a welcome addition,” said Kelly Mikesell, vice president of marketing for The Mills. “The Mills remains committed to our shoppers by providing the best selection of outlet and value retailers offering unbeatable deals on quality merchandise.”
For on-trend and fashion-forward looks, bebe delivers a one-stop shopping experience for guests to create an effortless ensemble from head to toe. With bebe’s line of best-selling dresses, feminine tops, signature denim and a hand-picked accessory collection, fashion addicts on a budget will find unbelievable quality at unexpected prices.
The Mills properties have tremendous appeal as leading retail destinations in major markets featuring an unmatched mix of stores, offering up to 70% off everyday prices. Classic and trendy apparel, footwear, electronics and more can be found at popular retailers such as Banana Republic Factory Store, Calvin Klein, The Children’s Place Outlet, Coach Factory Store, Cole Haan Company Store, Gap Outlet, Guess Factory Store, J.Crew Factory, LOFT Outlet, Michael Kors Outlet, Neiman Marcus Last Call, Nike Clearance Outlet, Old Navy Outlet and Saks Fifth Avenue OFF 5TH.
To find The Mills property nearest you and for a complete list of retailers, visit www.simon.com.
bebe will open at select Mills properties, recognized as leading outlet and value retail shopping destinations throughout the U.S.
About The Mills, A Simon Company
The Mills®, one of Simon Property Group’s five real estate platforms, offers a unique brand of shopping with a mix of popular name brand outlets, value retailers and full-price stores, plus family-oriented dining and entertainment concepts. The Mills are well-located in major metropolitan markets and many are recognized as leading tourism destinations. Notable properties include Arundel Mills (Baltimore), Gurnee Mills (Chicago), Grapevine Mills (Dallas), Ontario Mills (Los Angeles), Opry Mills (Nashville), Potomac Mills (Washington, DC) and Sawgrass Mills (Ft. Lauderdale/Miami).
Simon Property Group, Inc. (NYSE: SPG) is an S&P 100 company and a global leader in the retail real estate industry. We currently own or have an interest in more than 325 retail real estate properties in North America, Asia and Europe comprising approximately 242 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S. For more information, visit simon.com.
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