February 15th, 2014Cookie Titans: Girl Scouts Have Become Quite the Entrepreneurs
Building courage, confidence and character is the Girl Scout way – and somewhere in the process, when sales skills meet social media, marketing mavens are born.
The first National Girl Scout Cookie Weekend, Feb. 7-9, brought not only the first taste of the year of the much anticipated confections, but also of a novel campaign by the Girl Scouts of the Chesapeake Bay to market their wares at kiosks in Christiana Mall, Dover Mall and The Centre at Salisbury in Maryland.
Soon to follow were Tweets, Facebook videos and Instagram photos of the Girl Scouts pitching to shoppers in hopes they’d buy a box, or two, or 10 to support troop activities.
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