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by Jonathan Prynn

Oxfordshire, UK- The owners of the O2 in Greenwich plan to open a designer outlet centre to rival Bicester Village in Oxfordshire.

They have started talks with a property firm about developing a mall of more than 100 discount luxury shops in unused space within the arena.

American-owned AEG Europe wants to attract names including Louis Vuitton, Dior and Dolce & Gabbana. It is hoped the development will draw more visitors to the concert venue during the daytime.

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