The World's Largest Resource for the Cart, Kiosk, and Temporary Retail Industry
by Karen Herman
RetailWire.com

A little over a year ago, Microsoft opened 30 pop-up stores in mall locations nationwide to sell the Surface tablet over the holiday season. While the sales results on the Surface remain mixed, this foray into disruptive retail has played out well for Microsoft and given them a unique, well-branded kiosk environment to continue to sell the Surface as well as launch new offerings, such as the Kinect and Xbox One.

A few of the other tech giants, namely Google and Intel, seem to have paid notice to this move by Microsoft. This holiday season, each has chosen to enter the retail space with its own distinctly different short-term stores.

Google has opened winter-themed holiday pop-up stores, called Winter Wonderlabs in malls in Annapolis, MD, Chicago, Los Angeles, Paramus, NJ, and Sacramento. A New York City location is in Bryant Park’s Winter Village.

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