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by Amy Gallagher
GoLocalWorcester.com

When consumers head to the mall, they’ll now be able to buy health insurance in addition to shopping for clothes. In a move that continues to gain steady momentum, leading health insurers across the country are opening retail stores to cater to individuals who now have to purchase health insurance on their own because of healthcare reform.

A Regional and National Trend

The insurers, many of whom are participating on the federal and state exchanges, know they need to build relationships with these individuals, many of whom previously had employer coverage, and are looking to malls as a good place to start.

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