The World's Largest Resource for the Cart, Kiosk, and Temporary Retail Industry
by Lauren Indvik
Mashable.com

New York, NY – From BaubleBar and Everlane to Indochino and Warby Parker, online-native apparel and accessories brands have taken to pop-up stores as a way to reach new customers and forge deeper connections with existing ones. On Thursday, Rent the Runway joined the pack, unveiling an impressive showroom installation at the storied Henri Bendel department store at 712 Fifth Avenue in New York.

From 10 a.m. to 8 p.m. from Monday to Saturday (and noon to 7 p.m. on Sundays), shoppers can examine a selection of dresses and accessories from the company’s 175 brands, which include Badgley Mischka and Vera Wang. Typically, a customer rents a dress for a special occasion, like a wedding, from renttherunway.com; to increase the chances it will fit, the company sends the dress in two sizes, which the customer returns in either a four- or eight-day window. The benefit of the Hendri Bendel showroom is the ability to test fit first-hand: Customers will be able to try on a wide array of dresses and accessories, which they can rent on a number of future occasions.

Read complete article >

Similar Articles

Useful Links

Looking for more information on wholesalers and products? Check out our directory of useful links.

  • Happy Hippo Bath Company
  • Naturally Right
  • Christopher Adams Collection
  • Alliance Financial Services
  • Creations Global Retail
  • invisibleSHIELD
  • Donna Bella Cosmetics

  • View the full directory
© 2000-2014 International Council of Shopping Centers
1221 Avenue of the Americas
41st Floor
New York, NY 10020
Phone: 800.936.6297
Fax: 781.829.1042