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by Michael Miller

Egg Harbor Township, NJ – Spirit Halloween at the Shore Mall lives by the retail concept of the “in-store experience.”

The idea is if visitors spend more time in a store, they will be more likely to find products they want to buy. So the store – and 1,049 others like it nationwide – is laid out much like a haunted house, with row upon row of displays: a scary spider jumps out at customers here; a possessed girl swings on a swing-set there. And then there are the creepy clowns.

Store manager Nancy Anderson, of Egg Harbor Township, said Spirit set the tone by painting the entire interior of this former Circuit City electronics store in matte black – from its support beams to its ceiling and light fixtures.

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