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by Priyanka Nair

Seacret – Minerals from the Dead Sea, an international cosmetic range, has roped in Brand Connect as its key consultant and retail design partner with a view to create a brand identity in the Indian retail space.

As a pilot project, Brand Connect recently helped Seacret launch its first store in Mumbai.

The brief was to create Dead Sea magic in the overall store environment through design and provide turnkey retail solutions, ranging from identifying a retail space in a high footfall area, taking perquisite permissions, making technical drawings, design and procurement of special design elements to implementing them to perfection.

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