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August 26th, 2013Leading the Charge

by Dirk Perrefort
StamfordAdvocate.com

Danbury, CT – The Danbury Fair mall has been filling its stores with high scale retailers such as Brooks Brothers, Coach, Vera Bradley and Michael Kors to meet the demands of a diverse customer base.

And the move to redevelop the shopping center, which opened in October 1986 on the site of the former Danbury State Fair, into its new more upscale image is apparently working.

In less than four years, the sales per square foot — the industry standard for analyzing the success or failure of retail properties — has grown nearly 25 percent, according to financial filings from the mall’s parent company, Macerich Co.

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