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by Miriam Valverde

Students and parents aren’t the only ones gearing up for back-to-school shopping. South Florida retailers are arming themselves with special promotions and offers to entice customers during the Aug. 2-4 sales tax holiday, lining up celebrities, giveaways, runway shows and more.

The renovated Tower Shops in Davie on Aug. 3 will host Fatima Ptacek, the actress who’s the voice of Dora in the animated children’s TV show “Dora the Explorer,” plus the cast of the upcoming movie “Tio Papi,” in which Ptacek also stars. The center on University Drive south of I-595 will also feature store discounts, face painters, scavenger hunts and other family activities.

“The back-to-school season is one of the strongest selling seasons during the year. There’s a lot of competition for the back-to-school dollar,” said Barb Nicklas, who leads marketing efforts for Tower Shops. “The events will give us a competitive difference.”

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