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by Ashley Zilka

Rochester, NY – They are called pop-up stores. They are a way to fill vacant storefronts and bring life to downtown.

Pop-up stores started as early as the 1990s in large urban cities like Tokyo, London and New York City. It’s a new idea to Rochester, but one that could help revitalize downtown.

Imagine a temporary retail space that you can rent for months, days or even hours. Pop-up shops, or stores, are becoming a trend; a store that can pop-up and go away the next day.

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